The three C’s
Compelling, cohesive, and consistent:
- This messaging and language guide is a critical tool to ensure that we’re all talking the same talk.
- It aligns our copy with our brand identity
- It is essential reading for anyone who creates content for Cint, ensuring that our messaging is consistent and on-brand
Cint linguistics
Who we are
Cint is the technology foundation for continuous research and measurement.
What we do
Cint’s technology connects researchers, advertisers, and brands to reliable data from the world’s largest network of high-quality sources.
What we sell
Cint provides software and services for sampling and media measurement, powered by a global programmatic research marketplace.
How we do what we do
Our technology automatically connects companies and their online surveys to the right people.
Brand language style keywords:
Trust
Global scale
Speed to insights
Innovative
High-quality data
Technology-driven
Connective technology
The copy test
When we’ve created our copy, we review and run it past this test:
- Does it reinforce our key messaging? No? Scrap it.
- Is there jargon where plain English could be used? Change it.
- Can you use fewer words to get the point across? Cut some.
- Is there a way we can bring a customer voice into the copy? If there is, add it.
