The three C’s
Compelling, cohesive, and consistent:
- This messaging and language guide is a critical tool to ensure that we’re all talking the same talk.
- It aligns our copy with our brand identity
- It is essential reading for anyone who creates content for Cint, ensuring that our messaging is consistent and on-brand
Cint linguistics
Who we are
Cint is a market research and measurement tech (Restech) company.
What we do
Cint’s technology connects research questions to the right people.
What we sell
A global programmatic research marketplace for sampling and media measurement.
How we do what we do
Our global research marketplace automatically connects companies to the right people to answer surveys, and individuals to paid surveys.
Brand language style keywords:
Trust
Scale
Speed
Humans
Curiosity
Connections
Questions and answers
The copy test
When we’ve created our copy, we review and run it past this test:
- Does it reinforce our key messaging? No? Scrap it.
- Is there jargon where plain English could be used? Change it.
- Can you use fewer words to get the point across? Cut some.
- Is there a way we can bring a customer voice into the copy? If there is, add it.
