Tone of voice
Our tone of voice is transparent
We communicate openly about our methodologies, data, and quality. Phrases like “We believe in full transparency” or “clear and honest” help establish trust.
We openly share our company’s experiences and practices to instill confidence. We use reassuring phrases, like “Backed by years of industry expertise” or “trusted by thousandsˮ.
We incorporate client testimonials and success stories to demonstrate our track record, and how we’ve delivered results.
We donʼt hide behind jargon and flowery language; we make content accessible and readable.
We are approachable and customer-centric
We are friendly and welcoming, and we use a conversational style to make readers feel like they’re having a one-on-one chat, rather than reading a dry, lengthy document.
We use customer-centric language, focusing on the customer and prospectsʼ needs and interests.
We are explorers
Choose words and phrases to show weʼre future-thinking.
Our content expresses a forward-looking perspective by discussing industry trends, emerging technologies, and future possibilities.
We push and encourage our customers and prospects to embrace innovation and explore new approaches.
Key messages
When we write, we keep the focus on real people, scale, tech and quality.
Scale
The Cint Exchange is the worldʼs largest network for getting your surveys answered. It provides access to hundreds of millions of real people who are ready to respond – fast.
Access to humans
Find the right people for your surveys. Cint gives customers access to demographics as niche or diverse as they need.
Technology
Delivering 200m surveys a year needs powerful technology. We have it. Cint created the worldʼs first real-time survey exchange, and we continue to innovate every day.
Quality
Cint puts security and quality first to provide researchers with data they can trust.